Target Markets are used when a product is to be targeted at a group of people that have something in common, the common area they have is targeted and allows the marketing to be better suited towards these people. (Kenton, 2019)

When deciding on a target to market towards both demographics and psychographics should be considered. Typically, demographics will be the more common to come across in marketing but psychographics are just as, and on occasions more important.

When using demographics, this focuses on the simpler information about people, such as their age, their occupation and their gender, whereas psychographics delve into areas such as the hobbies and interests of a person.

Using both demographics and psychographics can help a lot when marketing as you may want to market a product towards specifically men, boys or both, that would be using demographics to market towards gender and potentially age, this could be expanded into psychographics when considering hobbies and interests. Therefore, you could be marketing towards boys that play and watch football.

There are many combinations that can be used and this helps market specifically but with a wider specific range. For example; You could be marketing a new game, gaming is something that is stereotyped towards boys and men but there are many girls and women who play games. So, marketing the game towards gamers and those that like the genre of the game would help you benefit more than targeting solely towards boys. There are many who could potentially play if they liked the look of it regardless, but it feels nice to be included. 

 Below are 3 user personas that I have created to use for my project, they have different levels of experience with gaming, different ages and different interests and this can be used to see how much different  marketing could be for individual users. 

 

Kenton, W., 2019. Target Markets: What Everyone Should Know. [online] Investopedia. Available at: <https: www.investopedia.com="" terms="" t="" target-market.asp=""> [Accessed 4 March 2020].</https:>