After doing a bit of research and looking for inspiration, it is clear that marketing is very important and can actually take a lot of time to do.

There are many forms of marketing, from general image advertisement, trailers and having online influencers use the product, there are main goals of all of these types of advertising;

When marketing it is important that people know who you/your company are and what the product is (in this case, a game), it would be useful to give visual examples of a better developed product as releasing image of the early stages could eventually harm your marketing, in essence, it is important to inform a viewer or reader about the product. (Wakefield, 2019)

An obvious one is sales. By marketing the product you have a higher chance of people purchasing it and playing it. If you were to release a smaller independent game with no marketing or anything of the sort, it would be very likely that practically no-one will see it. Having a way to market the game would increase the number of people that see it and could ultimately influence the number of sales it obtains. (Wakefield, 2019)

If there are updates made to the game or if there is new content added, this should be marketed. By advertising this, users who don't play the game 24/7  are likely to see changes you've made and may play the game more. Doing this would be all in the name of sustainability for the game. Continuing to advertise can bring in many new players and typically, it can bring back older players to the game. (Wakefield, 2019)

Overall, marketing is important to give your product a player/consumer base that can help your game grow as more and more people can potentially hear about it.

Wakefield, B., 2019. The Indie Guide To Marketing. [online] GamesIndustry.biz. Available at: <https: www.gamesindustry.biz="" articles="" 2019-04-25-the-indie-guide-to-marketing=""> [Accessed 20 February 2020].</https:>